Hm… colleague and interactive guru, Chris Yale just told me an interesting study he read on online reading / viewing habits.

While surfing and exploring sites, people stop reading at 15 words, whereas they are willing to watch 9 minutes of video. They are more likely to view a YouTube video if it has a short or NO explanation in writing. Like, if we wanted to read, we’d go to school.

I guess I am glad we make motion picture :), but it is a little sad - or at least thought provoking. The written word may be totally on the way out. But… I guess you all stopped reading at the second line of this post anyway…