Grodner wrote: Met with a lot of production designers on this one — until we landed Andrew Baird who combined influences as disparate as Robert ParkeHarrison and Wilhelm Reich to bring this surreal, noir-ish world to life. As the pictures show, he managed to pull it off and then some. The video was shot based on a storyline developed by the band and then myself…before any tracks had been completed. The lead role of Everyman is played by Rob Zabrecky, who you might recognize as the lead singer of the late great band Possum Dixon (and who now performs magic with his group The Unholy Three, which also features David Lovering of the Pixies).